TREATZ ONLY
The most exciting holiday that Gen Z celebrates is Halloween, with 93% of Gen Z who want to engage in the festivities, but get pushed away from kid-centered activities. Ice Spice Treatz Only World Tour is a concept tour designed to transform Halloween into a live, branded experience for Gen Z audiences who still want to celebrate the season, including trick or treat. By combining performance with culture, I designed the merch, exclusive candy giveaways, and a bold candy-inspired visual system, the project gives fans a new way to participate in Halloween through music and culture. Ice Spice has the ability to turn style into atmosphere, creating the foundation because of her strong personal aesthetic, cultural relevance, and ability to turn style into atmosphere.
Ice Spice is a 23-year-old American rapper who was voted BILLBOARD’S R&B/HIP-HOP ROOKIE OF THE YEAR.
She is known for cherishing her self concept There is a need for more artists who 100% own their style who could shape their own career without the need for validation. This project was so much fun since I was able to research deeper into what makes her successful. Ice Spice releases songs that integrate into Fall culture. These were one of the insights that led me to validate the potential success this tour can bring for her audience, who will receive limited-edition Ice Spice treats.
Term 03
Fall 2023
