During my time studying abroad in Berlin, I discovered a dried fruit shop struggling with declining summer sales as customers sought lighter, more refreshing options.

Inspired by their ancient fruits, I reimagined the brand as a customizable yogurt café that transforms their produce into refreshing summer treats. The rebrand explores how the shop could evolve into a vibrant café experience where customers create personalized yogurt bowls using the store’s signature fruits.

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Why Share? Copywriting Campaign

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Ice Spice World Tour Campaign